South Yorkshire Safer Roads Partnership
  08 Apr 2019Newest member of the Safer Roads team is introduced to the public

The Safer Roads Partnership unveiled its new community engagement vehicle at the 999 Emergency Services event on Sunday 7 April on The Moor in Sheffield. The Partnership were pleased to welcome members of the public who came along to be one of the first to see what it had to offer.   

Packed with new technology, the vehicle will enable members of the public to view road safety presentations on one of its two TV screens and staff will be able to access the internet to download up to the minute road safety information and use interactive online content. Seats inside the vehicle can be used when viewing road safety films on the virtual reality headsets. And the larger vehicle means the team will be able to take lots of additional resources to events to make sure they have relevant road safety information and resources for people of all ages and road user types.  

Funded by Highways England, the vehicle will be deployed at key events to help promote important road safety messages in a bid to reduce the number of casualties on South Yorkshire roads. It will have a crucial role in promoting the county’s smart motorway system and educating motorway drivers about the importance of complying with speed limits and signage, what to do in the event of an emergency or breakdown and how to stay safe on and around the motorway network.  

Following a public vote, the new vehicle has been named ROSIE, short for ROad Safety Information and Engagement. Joanne Wehrle, Safer Roads Manager said, “ROSIE will become an integral part of the team and help us to deliver a better road safety offer to members of the public. As such, her name reflects those road safety goals.

“The new vehicle is part of our latest communications strategy, which aims to get the right message, to the right audience at the right time. ROSIE will help us to deliver more visual and interactive presentations at events and reach a wider audience than we would have otherwise. We’re very grateful to Highways England for supporting us with the funding for this vehicle.”  

Highways England regional road safety co-ordinator Sarah Watson-Quirk said:


“We are proud to work with South Yorkshire Safer Roads Partnership and support its mission to reduce the number of serious incidents on roads in the region.  

“We are delighted to provide the partnership with a new vehicle to support engagement with our customers. The grant comes from our designated funds programme, which gives us the opportunity to invest in projects beyond our usual schemes. The Road Safety fund contributes to our target of 40% reduction in the number of people killed or seriously injured on our roads by the end of 2020. By 2040 we want to get this number to as close to zero as possible.


“We believe no-one should be harmed when travelling or working on our roads and we want to prevent incidents and reduce the severity of those that do occur by investing in safer roads and vehicles as well as safer drivers and road workers.”  

ROSIE will be out and about with the Safer Roads team attending events throughout the year across South Yorkshire. Follow us on Twitter @safer_roads or Facebook at to find out where we will be.