South Yorkshire Safer Roads Partnership
  29 Oct 2018Be Bright, Be Seen this winter in South Yorkshire

Evenings are drawing in, the leaves on the trees are falling and very soon the familiar voice of Noddy Holder will be asking if you’re hanging stockings on the wall. Winter months are just around the corner, and with that comes the annual reminder from South Yorkshire Safer Roads Partnership (SYSRP) for all road users to ensure that they are as visible as they can be to others to reduce the chances of a collision.

Be Bright Be Seen launchThe Be Bright, Be Seen campaign, which launches Monday 29 October at Meadowhall Shopping Centre, urges motorists to keep a watchful eye for vulnerable road users, such as pedestrians, cyclists and motorcyclists, and to ensure that their headlights, indicators and rear lights are working.
The campaign also urges pedestrians and cyclists to wear brightly coloured or fluorescent clothing which shows up well in daylight and at dusk. They are also encouraged to wear reflective accessories, such as high-visibility jackets or sashes, so that they are more visible in car headlights at night.

To kickstart the campaign SYSRP’s countywide road safety team will be holding a three day roadshow at Meadowhall, where shoppers of all ages will have the opportunity to grab some free hi-vis gear and accessories. A new short video, which illustrates how easy it is for pedestrians and cyclists to be conspicuous on the roads, will be on show, and viewable online via the SYSRP website and social media channels.


Road safety officers will also be promoting SYSRP’s heavily discounted training opportunity for young motorcycle, scooter and moped riders. For just £15 riders aged between 16 and 24 can undertake CBT Plus training to build on the skills and experience they gained through their compulsory basic training.

Joanne Wehrle, Safer Roads Manager for SYSRP said “The continuing trend in the casualty statistics for pedestrians, cyclists and motorcyclists is concerning and underlines the responsibility that we all share for using the road safely.

“Motorists carry the greatest share of that responsibility, and it is incumbent upon them to ensure they watch for pedestrians and cyclists, whether or not they are wearing high-visibility clothing.

“Pedestrians and cyclists can assist by wearing brightly coloured clothing to help other road users spot them more easily on the road. However, while fluorescent colours may help you stand out during the daytime they don’t work so well at night, so it is important to wear something that is both bright and reflective so that you can be seen by other road users.

She added: “As well as promoting our Be Bright, Be Seen campaign at events, our countywide road safety officers work with road safety teams at each of the local authorities in South Yorkshire to take the message into school assemblies and classrooms. Parents and carers can help reinforce these messages by setting a good example whenever they are at the roadside.”

The SYSRP team will be at Meadowhall on Monday 29, Tuesday 30 and Wednesday 31 October.