This year, to support Brake’s National Road Safety Week, South Yorkshire Safer Roads (SYSR) partners are engaging with priority road user groups to help them understand the devastating effects of road crashes.
Today (Wednesday 20 November), partners from the emergency services, National Highways, Active Travel and Public Health, joined one local authority road safety team for an interactive event at Doncaster College.
Students were able to take part in a variety of driving-related challenges as well as watching a collision extrication training exercise at the event organised by Doncaster Council.
The city's road safety team is also running a programme of theatre in education sessions for year seven pupils which include a discussion on ‘After The Crash’ as well as pedestrian safety, distractions and peer pressure.
Councillor Joe Blackham, Cabinet Member for Highways, Infrastructure and Enforcement at City of Doncaster Council, said: “Our road safety and public health teams are dedicated to working with Doncaster communities to try and prevent the devastation caused by road traffic collisions.
“Our partnership approach means that we can raise awareness about how far reaching the impact of a single collision can be, with on average 308 people affected by a serious or fatal crash.
“In 2023, we did see a reduction in the number of people injured in collisions in our city, but we must continue to invest in, and develop our education, engineering and enforcement schemes until we see an end to death on our roads.”
Road Safety Week 2024, which runs until Saturday 23 November, will see charity Brake calling for sustainable funding and parity of care for road victims. The charity will also highlight the amazing work of people who support victims, including the National Road Victim Service.
A spokeswoman for the charity said: “Through road safety week, we are bringing communities together to remember loved ones who have died or suffered life-changing injury in road crashes.
“We are helping children and young people learn about the people who help us after a crash.
“We are helping organisations that employ people who drive for work to learn why we need robust investigation into the causes of road crashes, so we can understand why they happen and prevent future road death and harm.
“We are helping people whose lives have been torn apart by road crashes to talk about their experience.”
Brake's National Road Victim Service provides expert emotional and practical support to thousands of road victim families during their darkest and most difficult times.