In a crash, 1mph can mean the difference between life and death, but we know that people still regularly break speed limits or travel too fast for the conditions of the road.
With someone injured on a UK road every four minutes, and vehicle speed playing a part in every crash, it’s time to come together to say that there is No Need to Speed.
This Road Safety Week (16–22 November) we are sharing the what, the why, and the where of speed, because whether you’re walking to school, riding on a country road or driving for work, the speed of traffic matters to your safety.
The formula is simple: the higher the speed, the longer the stopping distance, the harder the crash and the greater the risk of death and injury. No Need to Speed is a reminder to everyone of how the speed they travel affects other people.
Every time we’re on the road we need to consider what speed is appropriate to keep ourselves and others safe.
Everyone knows that roads have speed limits, but do we understand what appropriate speed is, what leads some people to travel too fast, and what are the solutions that can make sure people move at safe speeds?
Speed also matters for our health and wellbeing
Slower traffic can help make places feel more welcoming for the people who live, work and play in them. This can mean more people choosing to walk and cycle to get around and more people interacting with each other on the street, creating fitter, healthier and happier communities. This Road Safety Week, we want everyone to learn that there is No Need to Speed and to find out just why speed matters for safe and healthy journeys.
Road Safety Week is the UK's biggest road safety event and aims to inspire thousands of schools, organisations and communities to take action and promote life-saving messages.
Brake founded Road Safety Week in 1997 as an annual event to promote steps that everyone can take to stop needless deaths and injuries year-round.
As well as its campaign work, the charity supports people bereaved or seriously injured in road collisions.
To join the campaign please follow @safer_roads on Twitter, safersouthyorks on Instagram or @SYSaferRoadsPartnership on facebook.
All week we will promote road safety messages pages using #RoadSafetyWeek and #slowdown
For further information about SYSRP and our campaigns and initiatives, or if you have any queries, then contact us using this form or drop an email to firstname.lastname@example.org.
To keep up-to-date with our many events and initiatives around South Yorkshire then follow us @SYSaferRoads.