South Yorkshire Safer Roads Partnership
  25 Oct 2019Think 'Strictly' and stand out from the crowd

Have you been watching the latest series of Strictly Come Dancing?


We are asking all road-users to think ‘Strictly’ and dress in bright and reflective clothing as we head into the darker mornings and nights.


Today (Friday 25 October), South Yorkshire Safer Roads Partnership (SYSRP) launches its annual Be Bright Be Seen campaign ahead of the clocks going back.


And while we are not asking you to dress head to toe in sequins, or rhumba on the school run, we do want to encourage people of all ages to wear high-vis accessories in a bid to keep them as safe as possible on our roads.


Joanne Wehrle, manager of SYSRP said: “Be Bright Be Seen is all about protecting vulnerable road users and urging people to look out for each other.


“We want riders and pedestrians to be as visible as possible and we want to remind motorists to be increasingly vigilant as we head into winter.


“Whether you’re on the school run, part of a cycling club or simply going for a walk, please think ‘Strictly’ and wear something that will make you standout in low lighting.


“There’s no glitter ball prize, but we really hope our message will reduce the number of collisions and prevent unnecessary suffering for families.”


This year, the partnership has teamed up with the South Yorkshire Fire and Rescue Service’s community safety officers to hand out free bike, helmet and shoe lights to young people at youth clubs and youth centres across the county.


SYSRP is also working with moped and scooter CBT Plus training providers to hand out free high-vis vests, reflective rucksack covers and bright snoods to try and improve rider visibility.


“If you can wear fluorescent or brightly coloured clothing during the day and reflective clothing at night, it will make a difference,” added Joanne.


“But this is just one small part of the role we all play in keeping each other safe.


“Cyclists should make sure that their bicycle is in good condition and that their brakes, gears, lights and reflectors are in working order.

“Drivers and motorcycle riders are advised to check that their headlights are working and tyres are in good condition so that they can be prepared for darker and wetter journeys.

“They are also encouraged to drive in a way that is appropriate to the conditions of the road, and in such a way that allows them to slow down or stop safely if required.”


Be Bright Be Seen forms part of our year-round work within primary and secondary schools to promote pedestrian safety.

Joanne added: “Parents and carers can also help reinforce these messages by setting a good example whenever they are at the roadside.”

The clocks go back one hour at 2am on Sunday 27 October.

Look out for our #bebright campaign on facebook, twitter and Instagram as well as on digital screens across South Yorkshire.

To find out more visit