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South Yorkshire Safer Roads Partnership
News
05 Aug 2024
Campaign to end road death
The road safety community came together to remember road victims and celebrate progress towards safer travel at a House of Commons reception.

At the event, hosted by Brake, chief executive Ross Moorlock unveiled the charity’s new three-year strategy to end road death, reduce harm and ensure support for every road victim.

Ross outlined Brake’s commitments to:
  • Deliver an accessible, accredited national pathway for road victim support through Brake’s National Road Victim Service, which supported more than 2,000 families affected by road death and serious injury in 2023.
  • Campaign for the solutions known to have the biggest impact on stopping road crashes and reducing harm, including an end to drink-driving, progressive licensing for young and newly qualified drivers, default 20mph speed limits on all roads in built-up areas and the adoption of vehicle safety regulations.
  • Run education programmes to improve knowledge, develop and enhance skills, and shift attitudes towards road safety and active travel.
He also launched the theme for this year’s Road Safety Week, which will focus on road victims.

Every year, Brake brings together the charity’s key supporters, as well as road safety campaigners and families of road victims from across the UK, to remember loved ones killed or injured in road crashes and celebrate progress towards road safety goals.

A spokesperson for the charity said: “Taking place just weeks after the General Election, as a new government forms and assesses its priorities, the Annual Reception came at a critical time to raise awareness of the overwhelming and ongoing scale of road death and injury, the devastating effect on every family, and call on those in power and with authority to recognise the scale of the issue, and drive meaningful change to end road death and harm.”

Brake’s Chair of Trustees, Deborah Sleightholme, opened the reception with a warm welcome to all guests. She was followed by Chief Constable Jo Shiner of Sussex Police and NPCC Lead for Roads Policing, who delivered a heartfelt speech about why we must continue to strive to influence change at all levels in order to stop road death and prevent people being seriously injured, through political will and tangible action.

Members of the South Yorkshire Safer Roads Partnership (SYSRP) – including Andy Whittaker, Family Liaison Officer Co-ordinator for South Yorkshire Police ­– attended the event where they spoke to families whose loved ones had been killed as the result of a road traffic collision.

A spokeswoman for SYSRP, said: “To speak to grieving parents whose children have been killed in a collision is utterly heart-breaking. Their strength to continue campaigning for safer roads for all is awe-inspiring.

“We have to continue to work together to try and stop preventable tragedies from happening on our roads.

“One death on our roads is one too many and we are proud to stand side by side with Brake and every one of the charity’s supporters.”

 
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