News

The National Young Rider Forum (NYRF) has launched a new campaign to educate young and new riders on the most important aspects of the Highway Code.

The ‘So You Think You Can Ride?’ film series has been funded by the GEM Road Safety Charity and specifically targets riders aged 16-20 years, who ride in an urban environment, particularly GIG economy riders and those very new to motorcycling.

The goal of the campaign is to highlight the most important signs, rules, and regulations from the Highway Code, as well as road traffic laws, to those riders who may be unfamiliar or inexperienced with busy urban roads.

Each short film features a specific Highway Code sign and shows riders how to follow it in real urban environments. By understanding and following these rules, riders will not only protect themselves and save themselves a fine but also contribute to the safety of everyone on the road.

Heidi Duffy MBE, facilitator of the NYRF, said: “This film campaign is designed to support new and young riders, helping them understand some of the key Highway Code signs and priorities of other road users.

“As well as staying safe, by staying on top of these rules, young riders will avoid getting fines and points on their licence, keeping them on the road without any legal hassles, particularly important if they are working in the GIG economy.”

Laura Ward, who chairs the GEM Road Safety Charity, said: “We know that young and novice riders are a high-risk group, and we believe that this resource has a key role to play in protecting our young riders.

“The videos provide essential knowledge and skills to novice riders, addressing important topics and offering easily digestible information that has the potential to make a big difference for road safety.

“This initiative aligns with our commitment to creating safer roads for all users.”

As part of the campaign, six films will be released on social media throughout February and March.

All the films, as well as safety advice, can be found on the campaign page.