Communications strategy main page
Part 1: Who we are
Part 2: What we want to communicate
Part 3: Staying effective
Part 4: Supporting documentation / communications framework
To meet our aims and objectives, particularly around the consistency of our key messages and our style of presentation, our communications activity will work to a common communications framework. This includes a number of policies and protocols, which exist as standalone documents appended to this strategy, but together form the basis which underpins all our communications work.
The communications framework is designed to be flexible and responsive, and can grow and change to accommodate our future needs. It is made up of the following documents, which will be reviewed on a regular basis.
(Key: Practitioners is the Safer Roads Practitioners' Group, Tactical is the Safer Roads Tactical Group)
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Document |
Summary remit |
Review schedule |
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A list of agreed road safety messages, listed by mode, including relevant age groups |
Practitioners: Annual, in advance of academic year |
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Delivery plans for each priority age group determining what we do, how we do it and why |
Tactical: Annual |
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A list of criteria we use to determine what public events and other community activities we will commit to |
Practitioners: Annual, in advance of calendar year |
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An overview of how we use social media, what we post and how we handle public feedback |
Tactical: Biennial, in advance of financial year (A) |
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A document which governs the use of the ‘Making South Yorkshire Roads Safer’ logo |
Tactical: Biennial, in advance of financial year (B) |
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A list of commonly used terms and language, and how we prefer to use them |
Tactical: Biennial, in advance of financial year (A) |
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Document templates |
A collection of Microsoft Office templates which are predesigned to match the corporate style |
Practitioners: Biennial, in advance of academic year (B) |
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An outline of how we make our content available to all regardless of age, disability, race, religion, belief, gender, sex or sexual preference |
Tactical: Annual, in advance of financial year |
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A protocol that specifies how the Partnership handles personal information in accordance with the Data Protection Act 2018 |
Tactical: Annual, in advance of financial year |
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Additional documents |
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Where further documents, plans and protocols are added to the communications framework they will be added to the website at sysrp.co.uk/comms and will include details of how and when they shall be reviewed. |
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For further information about SYSRP and our campaigns and initiatives, or if you have any queries, then contact us using this form or drop an email to enquiries@sysrp.co.uk.
To keep up-to-date with our many events and initiatives around South Yorkshire then follow us @SYSaferRoads.
