South Yorkshire Safer Roads Partnership

In line with the overall SYSRP strategy, all our activities must be supported with a logic model which explains their aims and objectives, what the desired outcomes are and how their performance is evaluated. We will apply the same principle to our communications activity, using a variety of metrics to measure the influence and impact of what we publish online, in print and elsewhere. We will use:

  • Google Analytics to evaluate the performance of our website, using their platform to provide data about our online audience
  • Social media insight platforms to do the same kind of evaluation for our Facebook and Twitter activity, and any future platforms that we adopt
  • RS Evaluate, the Partnership’s preferred evaluation toolkit, to track the performance of our event and campaign activity via online surveys
  • Community panels and focus groups, where appropriate, to analyse the performance of our communications activity

For further information about SYSRP and our campaigns and initiatives, or if you have any queries, then contact us using this form or drop an email to

To keep up-to-date with our many events and initiatives around South Yorkshire then follow us @SYSaferRoads.

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