Communications strategy main page

Part 1: Who we are

• - What is SYSRP?

• - What do we do?

• - Our current context

• - Report on previous strategy

• - Aims

• - Objectives

• - Targets

• - Our aspirations

Part 2: What we want to communicate

• - Audience overview

• - Our public audience

• - Our internal audience

• - Our communications framework

Part 3: Staying effective

• - Monitoring our progress

• - Evaluation

• - Annual delivery plans

Part 4: Supporting documentation / communications framework

• - Key road safety messages

• - ETP delivery plans

• - Community engagement protocol

• - Social media policy

• - Branding guidelines

• - Style guide

• - Equalities impact assessment

• - Sponsorship protocol

• - Data protection protocol

• - Additional documentation