Communications strategy main page

Part 1: Who we are

• What is SYSRP?

• What do we do?

• Our current context

• Report on previous strategy

• Aims

• Objectives

• Targets

• Our aspirations

Part 2: What we want to communicate

• Audience overview

• Our public audience

• Our internal audience

• Our communications framework

Part 3: Staying effective

• Monitoring our progress

• Evaluation

• Annual delivery plans

Part 4: Supporting documentation / communications framework

• Key road safety messages

• ETP delivery plans

• Community engagement protocol

• Social media policy

• Branding guidelines

• Style guide

• Equalities impact assessment

• Sponsorship protocol

• Data protection protocol

• Additional documentation