Part 1: Who we are
Part 2: What we want to communicate
Part 3: Staying effective
Part 4: Supporting documentation / communications framework
A strong foundation to underpin our education, training, publicity and campaigning activity
Our message is an important one, with the potential to save lives, reduce pain and suffering, and make our community a safer place to live and work. However, we acknowledge that ours is one of many voices competing for the attention of the public. It is crucial, therefore, that we meet people where they are, rather than expect them to conform to our traditional pattern of outreach. This means that our communications activity must be accessible, relevant, informative, interesting and easy to understand. To achieve this, we will:
A robust communications framework to govern what we say, who we say it to and how we say it
Our key messages should be embedded in all our activity, and they should be easy to identify and clear to understand. It is also important that our messages are consistent across our channels and platforms. To achieve the aims of this strategy, we intend to deliver:
Underpinning this activity, we will endeavour to create informative, useful and easy to access content which is both consistent and engaging. To achieve this, we will:
For further information about SYSRP and our campaigns and initiatives, or if you have any queries, then contact us using this form or drop an email to firstname.lastname@example.org.
To keep up-to-date with our many events and initiatives around South Yorkshire then follow us @SYSaferRoads.